For more than 30 years, botulinum toxin is used by doctors to treat wrinkles and a range of medical conditions like spasms, hyperhidrosis and migrains. The toxin has proven his efficacy and safety, both for medical and cosmetic indications, but still has a stigma of leading to unnatural results. 

As an aesthetic physisian and founder of Softox®, Marsha Wichers (MD) has over a decade of experience with botulinum toxin treatments.

Over the course of the years she started to use less toxin and to customize her treatments more. She discovered the potential of using emotion recognition software to reveal someones 'personal use' of facial muscles. This 'personal facial behaviour' will eventually determine a big part of the ageing proces. It also plays a big role in the impression one makes on others.